Formi

a corporate website for an office manager

TYPE

UI design, illustration

CONTEXT

Freelance

DATE

March 2020

Creating a new identity for Formi

Formi is an office manager to help start-up and small enterprises with logistic and team well-being. When they developped a new tool, they contacted me to redesign their website, in order to get a more modern look.

Telling the story of an office

We quickly agreed to choose illustrations rather than photographs to illustrate the website, to avoid the "stock photo" effect. Instead, I worked on a bunch of small office scenes, always starring the same blue haired character, to tell his story in an office and how Formi helps him in his everyday life.

Extrait du storyboard
Extrait du storyboard